Hugging a Cloud debunks 'If you can't measure it, you can't manage it.' Acknowledging human complexity, it introduces PMI for holistic business evaluation.


Empowering Lives Through Practical Insights and Timeless Advice
A Collection of Wisdom for the Ambitious Mind
Unveiling the Dark Side of Humanity and Advocating for Compassion
A Collection of Uplifting Stories, Thoughtful Reflections, and Inspiring Poems by an Extraordinary Teen.
Every body needs a laugh; here's your quota
Honing your brain power, your MVA (Most Valuable Asset)
Hugging a Cloud debunks 'If you can't measure it, you can't manage it.' Acknowledging human complexity, it introduces PMI for holistic business evaluation.
Perhaps the biggest lie in business is "If you can't measure it, you can't manage it." Of course, that simple aphorism has been proven wrong many times. John Wanamaker, the retail magnate, is famous for saying: "I spend a lot of money on advertising and I know half of it is wasted. Trouble is, I don't know which half." The same is true of accounting, law, and even top management. Hugging a Cloud acknowledges that fact of business life, and goes a step further: The human side of business is difficult or impossible to measure, but it cannot be ignored. Leaders cannot afford to ignore the thinking, behaviors, and relationships that define the human side of business. All, separately and together, contribute in some way to profits and meaning. And they can be measured--perhaps not as precisely as financial ratios can be measured--with simple metrics that create the Profits+Meaning Index, or PMI. PMI, when combined with financial ratios, realistically evaluates the short- and long-term efficiency and prospects of a business and its leadership. Enlightened and forward-thinking leaders will hug the cloud that is the human side of business.
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Charles Toran
President and CEO, Sci-Tek Consultants
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Jim Browne
Founding partner and CEO, Allegheny Financial Group.
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