Throughout recorded history, many thinkers have noted the importance of being articulate and the power of words; you'll find a few of their comments in the book. Pete, however, goes a giant step further by connecting articulation to wealth and happiness, and to the clear thinking and better decisions that thwart mediocrity. He quite correctly points out that many of us think in words, and we need more words to think with as the issues we need to resolve become more complex, as they do when we rise in any organization and as our close relationships mature.